BIGBANG’s latest release, “Sober,” hit fans with a dose of familiarity and had some V.I.Ps cocking their heads, wondering where they had heard something like it before. Sure enough, a look back reveals that the song had been finished or in the works as far back as two years ago.

The song was actually performed in part by G-Dragon at Mnet’s 2013 MAMA as a prelude to his song “Crooked.” The video of the performance is currently receiving renewed interest, drawing comparisons with the polished version of “Sober” that was released on July 1.

The verse that G-Dragon sang in 2013, which begins with the lyrics “Without you,” can be heard towards the end of “Sober” at the 2:38 mark.

Meanwhile, BIGBANG’s chart dominance has begun yet again, with their latest July releases, “If You” and “Sober.”

2013 MAMA “Crooked” performance:

“Sober” music video:

BIGBANG, Lee Min Ho, and several other stars are the leading figures in SNS culture due to their massive influence online and were awarded for their efforts to cultivate a positive SNS atmosphere.

On June 30, during the SNS Industry Awards, Lee Min Ho was awarded with the Director of the National Information Society Agency Award, while BIGBANG received the Director of the Korea Internet and Security Agency Award. Kim Na Young will be receiving the Director of the SNS Industry Development Institute Award.

The awardees’ influence on the internet undeniable—Lee Min Ho has 2.6 million followers on Twitter, BIGBANG has 4.1 million YouTube subscribers, and Kim Na Young actively interacted with her fans while planning and publicizing her book.

The SNS Industry Awards is held to honor those who have played a primary role in leading SNS culture and the development of the industry in a positive direction. It is an annual event held by the SNS Industry Development Institute.

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